Goodyear Launches Assurance TripleMax Tire

Ducks aren’t concerned about the rain, and now drivers don’t need to be either. Reducing braking distances by more than 2 meters on wet roads, the Goodyear Assurance TripleMax tire takes the worry out of driving.
With consumer driven needs at the center of its tire innovations, Goodyear has rolled out the Assurance TripleMax, the first tire to boast Goodyear’s latest HYDROGRIP Technology® that delivers drivers maximum grip for maximum assurance.
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Michelin to Partner the NASCAR-WHELEN Euro-Series

Michelin has renewed its commitment to the NASCAR WHELEN Euro-Series (the new name for the former Euro-Racecar NASCAR Touring Series) as it develops across Europe.

Since its first involvement in this championship in 2009, the French tire firm has played a key role and will provide tires that deliver a high level of grip, durability and performance adapted to the conditions encountered in NASCAR racing. Michelin sees this as a long-term partnership, with the focus of all its players, from the drivers and organisers, to its partners, very much on the notion of reasoned motorsport. In addition to being a responsible form of racing, the NASCAR WHELEN Euro-Series is also exciting and entertaining for spectators.
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Michelin and Peugeot Set New Pikes Peak Record

At last, the dream has become reality. Following months of team work, the savoir-faire of the engineers at Peugeot Sport and Michelin paid dividends when Frenchman Sébastien Loeb provided further evidence of his multifaceted talent with another top-flight performance. At about 17:40 (UTC), the nine-time world rally champion recorded a time of 8m13.878s for the infamous American hill climb. That was enough to win the "Ultimate" class and establish a brand new record for the Pikes Peak International Hill Climb in Colorado, USA, the world‟s most famous hill climb event which was organised for the 91st time this weekend.
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Michelin Plays Pioneering Role in Formula E Championship

Michelin Philippines Chief Representative Michael Nunag announced today that Michelin is the new FIA Formula E Championship’s official tire partner from 2013 to 2015.

Following the selection process by the FIA (Federation International de l’Automobile), the French brand’s bid was chosen by the motorsport’s governing body for its savoir-faire in three different areas: its technical expertise, marketing plan and involvement in mobility promotion programs.
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Black is the New Green: Bridgestone Launches New Generation Ecopia Tires

Photos by Ulysses Ang

BANGKOK, THAILAND—Today, every carmaker has weighed in on technology which aims to make their automobiles greener. Almost every aspect of a vehicle—from its aerodynamics to its engine, transmission, and even suspension have all been meticulously engineered to extract a couple more extra kilometers out of every drop of fuel. Now, one of the most important, yet neglected parts in a vehicle, the tires, is getting a “green” makeover courtesy of the new-generation Ecopia tires from Bridgestone.
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