Ford Philippines today announced an innovative and interactive pre-launch campaign -- ‘24 Hour Fiesta Project’ -- designed to engage young and connected Filipinos by matching their personalities, lifestyles and tastes with the new Ford Fiesta.
Over a six-week period – until Monday, August 5 – participants will be asked to pick a Fiesta Profile that both matches their personality and time-of-day that best reflects their lifestyle, share their profile with friends on Facebook, Twitter and Instagram, and become eligible to win a unique 24-hour Fiesta experience.
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