Vios—derived from the Latin word meaning “to move forward”—seems like a fitting nameplate for a car that’s destined to bring Toyota Motor Philippines to new heights and bring its product-led transformation to the next chapter: the mass-market. The undisputed leader in the sub-compact car segment since the launch of the first-generation model in 2002, the all-new, third-generation Vios aims to cement that lead further, and in the process, add another nail to the competitors’ coffins.
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