New Ford Fiesta: Key to Modern Living

It’s pouring rain and you’re running late for a meeting. Caught in the deluge, you use one hand to frantically root through your bag and pockets for your key, taking care not to spill the scalding hot coffee you’re holding with the other. Within seconds, you’re drenched. As you scramble to unlock the door before collapsing inside in a dripping mess, you think to yourself: It’s 2013. There must be a better way.
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Ford Invites Consumers to Find Their 24-Hour Fiesta Profile; Set to Promote New Fiesta

Ford Philippines today announced an innovative and interactive pre-launch campaign -- ‘24 Hour Fiesta Project’ -- designed to engage young and connected Filipinos by matching their personalities, lifestyles and tastes with the new Ford Fiesta.

Over a six-week period – until Monday, August 5 – participants will be asked to pick a Fiesta Profile that both matches their personality and time-of-day that best reflects their lifestyle, share their profile with friends on Facebook, Twitter and Instagram, and become eligible to win a unique 24-hour Fiesta experience.
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