J.D. Power and Associates’ 2013 Initial Quality Study (IQS) has ranked the Kia Soul and Kia Sportage as leaders in the Compact Multi-Purpose Vehicle and Sub-Compact CUV segments, respectively, in the U.S. And, for the first time, Kia ranks among the automotive industry’s top 10 nameplates for initial quality. The 2013 Soul ranked first in the Compact MPV segment for the second consecutive year, and the Sportage tied for the highest ranking in the Sub-Compact CUV category.
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